Selling a Home That Failed to Sell Series -Part 4- What we can Learn from Google?
Today, when we think about Google, we see massive success. But that hasn’t always been the case. In fact, before Google was Google the developers of the fledgling search engine were ready to throw in the towel.
In 1997 Larry Page and Sergey Brin were trying to sell their search engine called BackRub. They were trying to sell their startup company for $1.6 million to a company called Excite. Excite was, at the time, a popular search engine.
Excite didn’t want to buy BackRub because it was too good! It got searchers to the destination on the web that they actually wanted to go. Excite wanted users to stay on their platform for longer to help with their advertising revenue.
Page and Brin just wanted to get their company sold so they threw in the towel and slashed their price in half! Even at the bargain price of $750,000 Excite did not buy.
Page and Brin knew their product was valuable and so they decided to go back to the drawing board. They rebranded, renamed and launched the product themselves. As of 2020 Google is now worth over $1 trillion!
What does this have to do with selling a house? Slashing your price is not the only way to sell a house. While it may result in a sale, it may lose you money!
Selling your home for top dollar is pretty simple. You just have to find the one person who is willing and able to pay more money for your house than anyone else.
Many sellers get frustrated and throw in the towel. They slash their price prematurely. If your house isn’t selling, it simply means you haven’t found the right buyer yet. You haven’t found the buyer who is willing to pay top dollar.
In upcoming posts, we look more at strategies to attract your buyer without throwing in the towel and slashing prices.