Just because something is great, amazing, super awesome and cool, doesn’t mean that it will sell well. Have you ever wondered why your great house failed to sell? I will explain the likely reasons as the blog series goes on, but for now, let’s look to the big screen for some guidance.
In 2011 two films were released. Both by big studios. One film got rave reviews from the critics and the other received scathing reviews and was generally hated by the critics. It makes sense that the critically acclaimed film would do better, sell more, than the poorly reviewed film. Nothing could be further from the truth!
The film Hugo, directed by Martin Scorsese, is a movie about an orphan boy living in a Paris train station in the 1930s who goes on a quest to uncover a secret that was left by his late father. Hugo received 11 Academy Award nominations, which was more than any other film of that year and it has a 93 percent score on Rotten Tomatoes.
Also released in 2011 was The Twilight Saga: Breaking Dawn- Part 1. This romantic fantasy film directed by Bill Condon, based on the 2008 novel Breaking Dawn by Stephanie Meyer, was critically a flop! The website Rotten Tomatoes reports only a 25 percent score and comments the film was, "Slow, joyless, and loaded with unintentionally humorous moments.”
Just based on reviews, it would make sense the film Hugo would make more money than The Twilight Saga: Breaking Dawn- Part 1. That wasn’t the case!
Hugo earned $15.4 million over its Thanksgiving weekend debut. It went on to earn $73,864,507 domestically and $111,905,653 overseas, for a worldwide gross of $185,770,160. Despite praise from critics, Hugo was cited as one of the year's notable box-office flops.
Whereas, The Twilight Saga: Breaking Dawn – Part 1 grossed $281,287,133 in North America and $430,884,723 in other countries, bringing its worldwide total to $712,171,856. It earned a franchise-best $291.0 million on its worldwide opening weekend, marking the tenth-largest worldwide opening of all time. It reached $500 million worldwide in 12 days, a record time for the franchise. It ranks as the fourth-highest-grossing film of 2011 worldwide and the second-highest-grossing film of the franchise. The film is also currently the fiftieth-highest-grossing film of all time.
What does this cinematic example mean to you as a home seller? Just because something is great doesn’t mean it will sell. Having a great product isn’t enough.
Targeted marketing, just like that used to reach the Twighlight fans, can’t be beat!
To Read this entire series go Here 0r click the image below to get your free e-book: Hoberg Home's Guide to Hard to Sell Properties
